Effective Visual Storytelling

“For Brian Barrus, Creative Director at Studio Element, the term “visual storytelling” perfectly describes what designers do. Barrus has worked with clients like Franklin Covey, Bluehost, Microsoft, and the Navajo nation to tell their brand stories through visual designs ranging from interactive infographics to video content.

“The term ‘visual storytelling’ is a hot trend and I think it’s a new term to a lot of people, but the idea and the fundamentals behind it are universal truths that have always existed within design,” he says. Barrus shared his top tips with us for effective visual storytelling in today’s complex, cross-channel environment.”

"MicroValues and Knowledge Landscapes" is a working version article by Celso Singo Aramaki https://orcid.org/0000-0002-7240-0906